How Important is a Website.....

www.golfcradle.com

As the inventor of the Golf Cradle, my initial concerns originally centered around product development, manufacturing, and packaging....the major three. At no time did I ever think that a website would be a major focus that would take up a vast amount of my efforts in addition to finances. Again, how wrong was I. My current website is now my life line to sales, product knowledge, and consumer awareness. From the initial phases of a new product, a well developed website needs to be considered as a major factor in a companies presence in the market place. It has to be a well developed piece of art that can capture an individual's attention for longer than five seconds (a major accomplishment in the Website business).

Specifically, the website needs to focus on what the product is, how it works, how much the product costs, and how it can be purchased. The Website not only needs to be visually appealing but extremely user friendly. The back end (how sales are processed) needs to implemented in a seamless manner such that a consumer can purchase your product easily. In addition, a well developed website can provide a great deal of "daily statistics" with regard to the amount of hits, visits, and sales produced. In addition, a good statistical package can provide a company's owner a vast amount of descriptive information with regard to who is visiting the website and what they are viewing...

When I am making a sales presentation, my website is the focus of my presentation. A good website lends validity to a product. It is a great sales and marketing tool. Do not underestimate the importance of a well developed website....spend the time and resources on this important concept...it will pay for itself over and over....

www.golfcradle.com